Do you know what you’re really getting when you search online for a contractor? Maybe a whole lot more and less than you bargained for.
I’ve been in the house painting and remodeling trade for over 20 years, and I really love what I do. Over the last few years, I’ve noticed the online market has been flooded with painting franchises and lead companies.
These lead companies and franchises specialize in online marketing, taking top search engine results away from local house painters and related contractors to the point that the local contractors have to pay these guys out of pocket to reach homeowners.
If, say, a real house painter wanted to get to the top of Google or Yahoo or the many other search engines, they have to wade through all the lead companies that are springing up every day.
What happens is that you click on a search result because it’s at the top of the search, but that may represent more marketing work than a good reputation of quality work from the contractor. You may be clicking on nothing more than a lead generation company that is selling leads to local contractors.
They benefit from selling to the highest bidder, not from screening and sorting the legitimate contractors from the fly-by-night companies. The only question they ask contractors is their credit card number.
All these lead companies do is increase the cost of business, which results in a higher cost for your job.
Don’t put your faith in a lead operation. They’re not there to advise you; they’re just there to sell your contact information to the next contractor in their advertising pool.